Applied analytics enhanced with AI
Learn from industry-leading innovators
Unrivalled access to the best minds in business analytics
- Online Study
- Start: Jan, Mar, May, Jul, Aug, Oct
- 24 months
Why study a Master of Applied Business Analytics online with Melbourne Business School?
Tailor learning to your career goals
Master analytics across key business functions, with electives in supply chain, marketing, investment or select subjects from the MBS online MBA.
Drive results, not just reports
Become a sought-after analytics expert with technical skills to remove bias and identify insights to drive meaningful business impact.
Design innovative analytics solutions
Use core analytics concepts to solve complex business problems and guide responsible use of AI-based analytical techniques.
Anticipate challenges and opportunities with advanced modelling
Master machine learning and forecasting techniques to uncover insights and mitigate business risks.
Program structure
The Master of Applied Business Analytics is designed to progressively build your skills from foundational to expert.
You will complete 11 subjects, including 8 core, plus 2 stream subjects and one double-weighted capstone subject.
Complete all core subjects.
- Foundations of Data Analytics
- Analytics for Business Decisions
- Data Visualisation for Analytics
- AI and Ethics in Analytics
- Data Platforms for Analytics
- Programming for Analytics
- Modelling and Predictive Analytics
- Advanced Business Analytics: Machine Learning
Complete two subjects aligned to your chosen stream. You will start your masters in the Flex Stream. As the program grows, additional streams will be added to match student and industry demand.
Flex stream subjects:
Select two subjects from the list below to complete as your electives.
- Operations
- Finance
- Marketing
- Managing People
- Managerial Economics
- Leading Sustainability with Data and AI
- Strategic Pricing and Business Insights (On-campus only, Pre-requisite: Marketing)
- Human Resources Analytics (On-campus only, Pre-requisite: Managing People)
- Gen AI for Business (On-campus only)
Please note: For Flex stream electives, you may choose any subject available at that point in time from the subjects listed. Electives may be subject to change.
Finance stream subjects:
- Finance
- Applied Investment Analytics
Marketing stream subjects:
- Marketing
- Applied Marketing Analytics
Supply chain stream subjects:
- Operations
- Applied Supply Chain Analytics
You will complete one of the below Capstone subjects. Please note, to qualify for a capstone subject in a specific stream, you must complete the two relevant subjects in that stream.
- Applied Business Analytics Project
- Marketing Analytics Project
- Investment Analytics Project
- Supply Chain Analytics Project
Access a world-leading and industry-connected faculty
Strengthen your career advantage through our network of over 100 industry partnerships.
Collaborate with subject matter experts
Each week you’ll workshop solutions to real business challenges. Resulting in an advanced analytical skillset that you can confidently apply in your current and future roles.
Institute for Digital Innovation and AI
Gain unrivalled access to leading organisations and strategic insights to help you stand out in a fast-paced field.
Flexible study options
Tailor your postgraduate journey through flexible entry and exit points:
- Graduate Certificate in Applied Business Analytics
- Graduate Diploma in Applied Business Analytics
- Master of Applied Business Analytics.
Complete your studies in twenty-four months, with the freedom to pause if life gets too busy.
Your future opportunities
Develop advanced capability to lead analytics initiatives and advise on strategic direction. You’ll graduate ready to take on senior specialist or leadership roles that demand both technical depth and business acumen.
Completing this program means you will be able to:
- Translate business challenges into data-driven solutions
- Lead analytics projects and embed
- AI thoughtfully into business strategy to drive efficiency, growth and innovation Influence organisational direction by connecting applied analytics with broader business objectives.
What you will study
From your very first subject, you'll be working with tools, techniques and frameworks that businesses use every day.
Hands-on application and AI-enhanced analytics are embedded throughout each subject to bring your studies to life. So, you gain the confidence and capability to hit the ground running before you even graduate.
Foundations of Data Analysis
Build core skills in mathematics, probability and statistics to analyse data and solve business problems with confidence.
Analytics for Business Decisions
Learn how to model complex decisions, recognise cognitive biases and apply structured techniques to improve business outcomes.
Data Visualisation for Analytics
Transform complex data into clear, compelling visual stories using industry-standard tools and design best practices.
AI and Ethics in Analytics
Explore AI concepts and frameworks while developing the ethical insight to apply AI responsibly in business contexts.
Data Platforms for Analytics
Design and implement dynamic data warehouses that power decision making and drive organisational insights.
Programming for Analytics
Gain hands-on programming skills to manage, analyse and present data for solving real business challenges.
Modelling and Predictive Analytics
Apply advanced statistical models to predict business outcomes and translate complex insights into practical decisions.
Advanced Business Analytics: Machine Learning
Discover and apply machine learning techniques to uncover patterns and predict outcomes in business data.
Applied Marketing Analytics
Use analytics to optimise marketing strategies, influence customer behaviour and drive revenue growth.
Applied Investment Analytics
Develop skills to analyse, manage and mitigate financial and organisational risks through data-driven approaches.
Applied Supply Chain Analytics
Optimise logistics and supply chain operations using mathematical models, analytics, and real-world case studies.
Finance
This subject addresses the foundations of valuation and financial management.
Marketing
This subject focuses on the challenges organisations face in managing demand and how to address those challenges with optimal demand-side strategies.
Operations
This subject covers core operations concepts essential for leveraging an organisation’s capabilities to achieve sustainable competitive advantage.
Applied Business Analytics Project
In a team setting, you will reflect upon your learning to identify and solve a real-world business problem.
Marketing Analytics Project
This subject is only available if you have completed the Applied Marketing Analytics subject.
Reflect upon your learning and experience to solve real marketing problems and present practical, data-driven solutions.
Investment Analytics Project
This subject is only available if you have completed the Applied Investment Analytics subject.
Reflect upon your learning and experience to design and apply advanced investment algorithms for building and optimising portfolios.
Supply Chain Analytics Project
Reflect upon your learning and experience to model, implement and present optimisation solutions to real-world supply chain challenges.
- The program launches with the Flexi Stream. Additional streams of study are planned and will be introduced progressively, subject to approval and availability.
- To qualify for a capstone project in a specific stream, you must first complete the relevant subjects in that stream.
Tools you'll use
The program is grounded in the analytics tools and languages employers look for, so your skills are valued no matter your industry.
You don't need prior experience to get started. You'll progressively build confidence with these tools, learning how to apply them to business challenges throughout the program. You'll develop fluency in:
Python
One of the world's most widely used analytics languages, used to build programs, apply machine learning and automate workflows.
R
A powerful tool for statistical analysis and modelling. You’ll use R to run statistical analysis, build predictive models and uncover patterns in complex data.
SQL
The backbone of data management in business, used throughout the program to store, retrieve and manipulate data at scale.
Tableau
A data visualisation tool used to translate data into interactive insights, helping you explore trends and effectively communicate findings to support decision-making.
Please note, tools listed are indicative only and may vary by subject.
The Melbourne Business School Online experience
Melbourne Business School Online provides a flexible and immersive learning experience designed to adapt to the diverse needs and circumstances of all students.
Built for online, with the option of blended learning
With tutorials offered online and on campus, you have the option to study fully online or through a blended learning model if you are local to the MBS campus.
No matter where you study, which device you study on or how you study - the learning experience is of the highest quality.
Six intakes per year
With multiple enrolment opportunities per year, adapt your studies to your life - not the other way around.
When life gets too busy, rest assured that the support you need to succeed is at your fingertips.
Accessible for the ambitious
We have broken down the barriers to studying with Australia’s premier Business School.
Regardless of your time zone, work commitments or other factors our online programs are designed to be accessible from wherever you are.